From your material to live in 6 steps.
A state-of-the-art service that saves you time and gets your services the right exposure.
Step 1 – Send us your material.
Use our order form. Upload your marketing material, like flyers or brochures. Add web links. Add a few words about your services or products. Our Press Release Agent uses this to write a first draft. Your release is AI-assisted, built from your own answers to our follow-up questions, and approved by you before it goes out.
Step 2 – We find the gaps and fill them.
Our Press Release Agent checks the draft for anything thin or missing. If we need more, we email you to say questions are waiting. Then:
- Log in to My Account and open your order. Each question shows with a voice recorder.
- Press Record to answer by voice, or type your answer. The Terms of Service cover how recordings are used. We do not create voiceprints.
- Read the question and record a spoken answer. Or type your answer if you prefer.
- Each recording can be up to 5 minutes.
- We turn your voice answer into text. You can review and edit the text before we use it.
- We delete the audio as soon as we first publish or send the release. If a writing-only order closes sooner, we delete its audio at completion. We close unfinished projects after 45 days without activity on the project and delete their audio. The text is kept in your knowledge base.
Your answers go into your knowledge base. Then we use them to finish the final version.
Every release learns your business. Your knowledge base keeps the text of your answers, your typed answers, every past release, and anything you add, like newsletters. Each new release starts from what we already know about your business. Many services start from scratch every time. We do not. You can view or delete anything in it at any time.
Timing. Your first draft is ready the next business day. Same-day Rush is a paid add-on (+$49). Order by 12 PM Pacific. Timing depends on you answering any follow-up questions and approving the draft.
Step 3 – You approve the final draft.
Read the final draft. Ask for changes if you need them. Nothing goes out until you say yes.
Step 4 – Our Press Release Agent sends it out.
After you approve, a writing package is published in our Newsroom. To have us pitch independent outlets, select a reach tier or a bundle that includes one. Focused reach is 25 matched outlets. We write a custom pitch for each outlet we send to.
Where our outlets come from.
We keep three kinds of outlet lists:
- A core list for every release.
- A local list for each city.
- Add-on lists for each business category.
We check every outlet and tag it by city and category. A person approves each new outlet before we send to it the first time. We follow each site's own rules for sending news, and we follow CAN-SPAM rules for email.
Step 5 – Check your Submission Log.
For orders with distribution, your Submission Log shows each outlet:
- Outlet name
- Why it fits
- The pitch
- Send date
- Known replies
- Verified publication links
You can download the log as a PDF. An email open is not proof of readership. We do not promise open or click data.
Guaranteed submissions, not guaranteed stories.
Step 6 – Share it from your dashboard.
Once it is live, your release shows in your dashboard, next to your Submission Log. Our social media mixer writes a series of posts for Facebook, Instagram, LinkedIn, X and Google Business Profile: 3 per network for each release, or 4 with Mixer Plus. Each post has its own angle. They are not a copy of the release. You can edit, delete or rewrite each post. You can copy or download a post and publish it on your own accounts. Suggested times are 9:00 in your time zone. The basic series is three posts per network on release day, about 3 days later and about 1 week later. The fourth post, with its date two weeks later, comes only with Mixer Plus. You can change those times.
Our posts have no picture, so you can add one when a network needs it.
Personal, not a blast
When you add a reach tier, each outlet gets its own version of the pitch, based on your latest approved release. After you approve your release, we match outlets by city and topic, and widen if needed. Start local. Reach beyond.
Each version comes from your approved release. It explains why the news may fit that outlet's readers. A recent story is mentioned only when we have that story's real title and link on file. If we do not, the pitch uses a local angle and does not invent coverage. We greet a named editor only when the name has been checked and is reliable. Otherwise we use a role greeting, such as Hello news desk. Some outlets take a submission form instead of email. Every pitch includes a link to the approved release, our mailing address, and a way for the outlet to opt out.
We do not promise that an outlet will open the note, reply, or publish. Editors decide that on their own. Your Submission Log shows each outlet and the pitch written for it, the send date, known replies, and any publication link we verify. We do not promise open or click data.
- Each outlet gets its own version of the pitch, based on your latest approved release.
- A recent story is mentioned only when we have that story's real title and link on file.
- Named greetings are used only when the contact name is reliable. Otherwise we greet the news desk or editor.
- Some outlets take a submission form instead of email.
- Outlets can opt out. We do not promise placement, replies, or response times.
After it goes live
- You see your release in your dashboard.
- You see your Submission Log: each outlet, why it fits, the pitch, send date, known replies and verified publication links. Download it as a PDF.
- We email you a summary with the PDF when your release goes live.
- 7 days later, we email you an update.
- You get a series of social posts. You can edit, copy or download them, then publish them on your own accounts.
- Your release stays in our Newsroom for as long as the service runs. You can ask us to remove it anytime. We cannot promise what other sites do.
- Your release includes a Q&A block with 5 questions ("Good to know about this news"), written the way customers ask. This helps you show up in AI answers (AEO) and gives Google a clear set of facts about your news.
- With AEO Answers (+$29 per release, free in Growth Monthly), the AEO Answers section on your order page in My Account gives you up to 10 ready-to-paste Q&A items for your own website pages about that news or launch, plus standard FAQ code and a step-by-step guide for Wix, Squarespace and WordPress. You post it on your own site. When that website Q&A matches the Q&A in your release, it helps connect the dots for Google and for AI tools that look at both — a stronger signal than a release alone. It keeps working after the release ages. We cannot promise rankings, traffic, or that any search engine or AI tool will quote it.
Good to know
- We follow each site's own rules for sending news.
- We follow CAN-SPAM rules for email. Every pitch has an honest subject line, our postal address and a way to opt out. We honor opt-outs within 10 business days.
- A person approves every new outlet before we send to it.
- Every release must follow our Content Policy.
- We may say no to news that is false, harmful or misleading.
- We do not promise coverage by any news outlet.